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Hi, I’m Alena. I’m a graphic designer currently completing my BFA in Graphic Design at Pratt Institute, with a minor in entrepreneurship. I’ve always been drawn to art, but design became something deeper for me once I realized it could be a way to translate my values, experiences, and discipline into work that connects with people and communities in a meaningful way.

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My practice is rooted in brand identity, typography, and packaging, with a strong focus on storytelling and concept-driven design. I’m especially interested in building brands that feel bold, intentional, and emotionally grounded—often centering strength, resilience, and self-expression. Much of my work is driven by a desire to empower women and uplift voices that are often overlooked, creating visuals that feel confident, unapologetic, and human.

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My work has been shown and sold at local exhibitions, and my brand Wildfire received a 2024 American Graphic Design Award from GDUSA. I was also featured in Graphic Design USA’s “Students to Watch 2024.”

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Outside of design, boxing plays a central role in my life and creative process. The discipline, resilience, and focus I’ve learned through the sport consistently inform how I approach my work—both conceptually and practically. I’m also deeply interested in psychology and mental health, and I care deeply about community involvement and leadership. These influences shape not only what I design, but why I design: to create work that supports, empowers, and connects people through shared strength and experience.